Wander: Unwind Your Mind
Bureau of Substance Addiction Services
As the creative lead, I worked closely with our partner agency, BlackMath, to art direct and develop an innovative mindfulness tool for kids. Together, we dreamed up a world where you can go to unwind your mind.
Wander App
Research has shown us that when young people are taught stress reduction and mindfulness, they build a strong basis for improved mental well-being and wiser decision-making. Introducing Wander, an exciting youth stress-reduction program designed as an immersive gaming adventure. Wander blends captivating visuals, compelling storytelling, and user-friendly mindfulness techniques that young individuals can effortlessly integrate into their daily routines.
Try it yourself at wander.mass.gov
Download in the Apple App Store or on Google Play
RESULTS & IMPACT
Decreased feelings of stress, loneliness, and sadness after 3 days
82% of students “liked” or “loved” Wander
631 students participated across Massachusetts classrooms
Over 55% of post-activity reflections reported improved mood
Marketing Collateral
To reach kids where they are, we promoted Wander in spaces where they learn and play. We created posters, table tents, photo backdrops, journals, stickers, and more to peak interest and drive traffic to the game.
