EF Academy x EF Pro Cycling
Community Bike Ride and Bike Build
An immersive community event designed to strengthen local ties and celebrate EF Academy’s Pasadena campus, featuring EF Pro Cycling riders Neilson Powless and Coryn Labecki. The day brought together hundreds of local families, students, and cycling fans for a community bike ride, bike build, and open-house experience that highlighted EF Academy’s commitment to connection, learning, and global citizenship.
Event overview
When: November 2024
Where: EF Academy Pasadena Campus
Audience: 300+ EF Academy students and faculty, along with local Pasadena community members
What: A large-scale community event designed to connect EF Academy with local residents through a family-friendly bike ride, bike build, and campus open house. The event welcomed over 300 attendees and included more than a dozen vendors, local partners, and interactive stations.
Designing a community experience from the ground up
To foster connection with our Pasadena community, EF Academy partnered with EF Pro Cycling to host a large-scale, family-friendly event that welcomed more than 300 attendees to our campus. As EF Academy’s first major community engagement event, the goal was to open our gates, showcase our facilities, and create an experience that reflected the school’s values of global connection and active learning.
I led the concept development, creative direction, and production planning for the event in collaboration with EF’s Director of PR. Together, we managed over a dozen vendors, including In-N-Out Burger, a local coffee cart, a floral design station, and community partners that helped bring the day to life. I designed all event materials—signage, flyers, schedules, social ads, and onsite branding—and directed the photography and videography to ensure a cohesive visual story.
The result was a vibrant and inclusive event that transformed the EF Academy campus into a hub of activity and connection. Families met with our enrollment team, students built bikes for charity alongside professional riders, and the EF Pro Cycling partnership came to life in a tangible, community-centered way that deepened EF Academy’s presence in Pasadena.